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Eliot Bikes Case Study
CTR Improvement
2.7-2.9% vs 1.7-1.8%
CPC Reduction
$0.60-$0.65 vs $1.00-$1.05
Engagement Boost
34-38% vs 16-18%
CPM Reduction
$9 vs $10
Key Takeaways
Higher Engagement
Viewers interact with Interruptible ads more than twice as often, asking questions and exploring content.
Stronger Performance
60% CTR improvement means significantly more traffic without increasing spend.
Lower Costs
Higher efficiency drove CPC down by more than a third while maintaining stable CPM.
"Interruptible isn't just a video ad - it's a conversation. People don't just watch, they click, ask questions, and stay engaged. That deeper involvement is what's driving both the higher performance metrics and the stronger cost efficiency."
Marketing Director
Eliot Bikes
Same Budget, Better Results
For the same $1,000 in ad spend, Interruptible delivers more clicks, deeper engagement, and better cost efficiency.
More Clicks
60% higher CTR
Deeper Engagement
2x interaction rate
Better Efficiency
35% lower CPC
